Mini-Course
21 Sales and Marketing Issues in a SMBE
For startup and small business owners who want to scale. Dr. Gary D. Seale has observed these common issues throughout his consulting career — all correctable, all limiting growth if not addressed.
About This Mini-Course
For startup and small business owners who want to scale their business on to growth. Dr. Gary D. Seale has observed these common issues in a small to medium-sized business throughout his consulting career.
They are all correctable with due diligence and discipline. They are all limiting business growth if not addressed.
Learn about seven key issues listed below — plus twelve additional concerns — in this 33-minute mini-course designed for the owner or executive ready to take growth seriously.
Issues Covered
- No clearly defined target market
- No differentiating benefits communicated to prospects
- Weak websites that fail to convert visitors
- Lack of a digital sales and marketing effort
- Owner tasked with all selling efforts in addition to production and administration
- Sales representative selection and compensation issues
- Lack of a vision and mission statement for the business
- Twelve additional growth-limiting issues identified by Dr. Seale
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