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Strategy consulting must by necessity begin with some degree of analysis. As a business owner or senior manager, you may know your issues and simply need an outside look to help clarify some corrective action steps.
Strategic Analysis Steps
- Determine the issues
- Examine existing research
- Qualitative research with internal and external subject matter experts
- Quantitative research via metrics and statistical inference
- Create a GAP report – Actual performance versus desired performance
- Develop and execute action plans to make changes
However, the issues may be more obscure. In that case, it is best to start with a strategic business analysis. Start with the question or questions that address the primary concern in the business. Follow that by a thorough literature search. This a a significant step in obtaining current, cutting edge information about your issue for relatively low cost. The third step is to conduct qualitative (interviews, personal polls) research inside and outside the company with qualified individuals. The following step is to conduct quantitative research (metrics, numbers and statistics) inside the company. Analyze all the information to create an objective perspective about the issue. Then develop a GAP document detailing the desired performance versus the current performance. The sixth step is to develop action plans to achieve the desired change.
Business strategy is important because it is the foundational role for a company’s success. It helps leaders set organizational goals and provides a competitive edge. It involves various factors, including the pricing of goods and services, sourcing of materials, employee recruitment, and resource allocation. In contrast, Strategic Management is the process of defining and implementing procedures and objectives that aids in creating a competitive edge. This may include formulating strategy, planning organizational structure, resource allocation, leading change, and controlling processes and resources.
- Trucon has innovative Speaking, Training and Consulting Packages available that allow you to receive.
- 1.) Motivational keynotes to your team (Live or Virtual).
- 2.) Essential training for the sales team.
- 3.) Sales Management Consulting for the senior leadership team members.
- Contact Trucon to discuss a customized contract oriented to your specific company needs. GDS@truconbd.com
Common Issues Discovered by Trucon include:
- Sales Team Quality Issues: Selling Skills, Aggressiveness, Time Management, Wrong Market, or Product Focus
- Product Offering Too Diffuse
- Owner Tasked with All the Management and Sales Responsibilities
- No Vision or Mission Statements Guiding the Sales Team
- A Sales and Marketing Disconnection
- Lack of a Viable Digital Marketing Program
- Weak Website
- An Accountability Plan is Not in Place
- Wrong Metrics Driving Sales Team
- Comp Plan Discourages Long-Term Consistent Growth
- No Motivation Plan in Place
- No CRM Utilized
Don’t hesitate to contact Gary Seale for a no charge initial consultation regarding your company’s sales concerns.
512-529-7045
GDS@truconbd.com
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Need assistance with analysis tools for your sales team? The Sales Analysis Tool Kit book provides easy to use analysis questionnaires and advice.